When the world’s game came to the Seattle region this summer, the City of Tukwila wanted to create more than just a place to watch the matches. We wanted to create a place where people could gather, celebrate, and experience the soccer excitement together.
Thanks to an incredible group of partners and supporters, that vision became a reality: The Tukwila United Viewing Lounge.
Located inside the former Sears building at Westfield Southcenter, the Tukwila United Viewing Lounge transformed an empty space into a vibrant community destination throughout the tournament. The lounge featured three large viewing screens with both English and Spanish broadcasts, making sure that everyone could enjoy the match in their own way. Kids and families were able to enjoy an indoor soccer mini-field playspace, visitors participated in the Passport Program for a chance to win exclusive Experience Tukwila swag, and fans from around the region cheered on the world’s biggest sporting event.
Open every day throughout the tournament, the Viewing Lounge welcomed tens of thousands of visitors from across the region.
The Lounge was the result of months of planning and collaboration behind the scenes. We couldn’t have done it without these partners:

Westfield Southcenter
Great partnerships create great places to gather, and we’re incredibly thankful to Westfield Southcenter for opening its doors to the Tukwila United Viewing Lounge during the world soccer tournament. Their generosity and hospitality made it possible for fans from across the region to come together in one welcoming space to cheer, connect, and celebrate the beautiful game. The Viewing Lounge simply wouldn’t have been the same without their support.
Swift Group
Behind every unforgettable fan experience is a team that makes the magic happen… and for the Tukwila United Viewing Lounge during the world soccer tournament, that team was Swift Group. Their expertise in event production brought the Viewing Lounge to life, creating a vibrant, welcoming space where every match day felt like a celebration. Through thoughtful planning, seamless execution, and countless behind-the-scenes details, they helped turn a vision into an unforgettable experience for fans.
True Blue Strategies
True Blue Strategies, Tukwila’s creative marketing shop, helped bring Tukwila26 to life. From developing the brand and creating the swag and collateral materials to building the website, managing social media, and leading paid advertising, their work helped tell the story of Tukwila26 and spread the word to fans throughout the region.
And many other collaborators!
Thank you to the other collaborators who contributed to Tukwila26, from local print vendors and audio/video specialists to the businesses who came out for activations at our Block Party and Viewing Lounge. Thank you to everyone who helped make this soccer cup season special!
- AT&T
- C89.5
- Culinex
- DieCut Stickers
- E90 Sports
- Greater Seattle Korean Association
- JC Penney
- Lululemon
- Lviv Croissants
- Maeve Chocolate
- Pro Time Sports
- REWA
- Sephora
- SPEAN
- Starfire Sports
- The North Face
- Trapper’s Sushi
- University of Washington
- And more!
This was a remarkable moment for the greater Seattle region, and Experience Tukwila was honored to help welcome visitors from across the world. The Tukwila United Viewing Lounge is a reminder of what happens when a community comes together with a shared goal of having fun and supporting our teams!
Thank you all for helping make this summer one we’ll certainly never forget.











